Hello, I’m Bruce.
I help clients successfully navigate and solve their marketing and advertising needs. I work remotely from Prince Edward County, Ontario.
I leverage advanced AI tools
and support my clients by generating and optimizing innovative marketing ideas, ensuring campaigns are data-driven and highly effective. My approach combines your creative strategy with mine, supported by AI-powered analytics to maximize ROI.
Long BEFORE AI image creation I helped clients with:
• Digital and/or print graphic design (all types and formats - from business cards to billboards);
• Print design in "production artist" role;
• Website wireframe or build (WordPress, Shopify, etc.);
• Google Business Profile one-page website builds; *
• Consumer Packaging Design; **
• Retail product label, floor displays and end cap design.
* Google business profile one-page websites
If your small or medium-sized business model is straightforward and you don’t require an extensive catalog or blog, a one-page website and a strong Google Business listing are an efficient and effective digital strategy.
** From die lines to store shelves
For the past three years I have done consumer package design for a company that manufactures innovative gardening products. Their clients include (both in Canada and the US) Walmart, Home Depot, Costco, Canadian Tire, Home Hardware – to name a few.
Long BEFORE I started leveraging AI tools, I helped clients:
• Define marketing goals;
• Develop customer personas;
• Target audience research;
• Set (realistic) objectives;
• Form campaign strategies;
• Choose tactics to support those strategies;
• Create and launch ad and/or email campaigns.
Education
Completed up to 30 online courses covering:
• AI Prompt Engineering, Facebook Ads, Email Marketing, Google Ads and Google Responsive Display Ads and Amazon PPC campaigns;
• Grant MacEwan U; Northern Alberta Institute of Technology (NAIT).
New business
I am open to suggestions for part-time roles (10-15 hours per week) or one-off projects.
Please contact me via email (remove the spaces) :
bruce @ jansson media . com
CONGRATULATIONS TO ANYONE STILL READING THIS!
More background information ...
Brief history
I’ve been in business since 1994. I was founder and managing partner of August Jansson Advertising Inc., a Toronto boutique agency with large local and national clients. We specialized in retail advertising and marketing. Currently, I run Jansson Media and Jansson Marketing Group Inc. (2015 - present).
Key roles I've played
Social
• Facebook/Instagram, Amazon, Google and LinkedIn ad campaigns;
• Campaign objectives and budget strategies;
• Customer personas, audience targeting;
• Campaign copywriting and graphic design;
• Campaign execution, A/B testing, monitoring metrics and optimization.
Email
• Email strategy (including calendars for scheduling and managing content);
• MailChimp, Klaviyo, Constant Contact template building;
• Newsletter designer and copywriter;
• Email blast creation;
Marketing Blogs
I’ve covered many subjects including: Social Contests and Lead Generation; Framework for Digital Marketing Processes; Metrics, Benchmarks, Tests and Strategy for Email Campaigns, Hashtag Strategy and other topics. Let me know if you want to read them.
Websites
• WordPress editor; website wireframing and web page mockups;
• Landing page design, copywriting;
• Squarespace, Shopify, Wix and GoDaddy website builds
If you're into natural skin and hair care products, deodorants, serums, room spray and lots more ... check out my wife's website
https://melodysgarden.com/