Hello, I’m Bruce.
I help clients successfully navigate and solve their marketing and advertising needs.
I work remotely from Prince Edward County, Ontario.
I am currently open to part time and/or one-off marketing design roles.
I leverage advanced AI tools
I support my clients by generating and optimizing innovative marketing ideas, ensuring campaigns are data-driven and highly effective. My approach combines your creative strategy with mine, supported by AI-powered analytics to maximize ROI.
Long BEFORE AI image creation I helped clients with:
• Digital and/or print graphic design (all types and formats - from business cards to billboards);
• Consumer Packaging Design; *
• Retail product label, floor displays and end cap design.
• Print design in "production artist" role;
• Website wireframe or build (WordPress, Shopify, etc.);
• Google Business Profile one-page website builds; **
* From die lines to store shelves
For many years I have created consumer package design for companies like the one displayed below. Companies that manufacture innovative products whose clients include (both in Canada and the US) Walmart, Home Depot, Costco, Canadian Tire, Home Hardware – to name a few.
Long BEFORE I started leveraging AI tools, I helped clients:
• Define marketing goals;
• Develop customer personas;
• Target audience research;
• Set (realistic) objectives;
• Form campaign strategies;
• Choose tactics to support those strategies;
• Create and launch ad and/or email campaigns.
Education
Completed up to 30 online courses covering:
• AI Prompt Engineering, Facebook Ads, Email Marketing, Google Ads and Google Responsive Display Ads and Amazon PPC campaigns;
• Grant MacEwan U; Northern Alberta Institute of Technology (NAIT).
New business
I am open to suggestions for part-time roles (10-15 hours per week) or one-off projects.
Please contact me via email (remove the spaces) :
bruce @ jansson media . com
CONGRATULATIONS TO ANYONE STILL READING THIS!
** Does your business need a Google Business Profile one-page website?
If your small or medium-sized business model is straightforward and you don’t require an extensive catalog or blog, a one-page website and a strong Google Business listing are an efficient and effective digital strategy. Of course, you can have more than one page if you wish!
More background information ...
Brief history
I’ve been in business since 1994. I was founder and managing partner of August Jansson Advertising Inc., a Toronto boutique agency with large local and national clients. We specialized in retail advertising and marketing. Currently, I run Jansson Media and Jansson Marketing Group Inc. (2015 - present).
Key roles I've played
Social
• Facebook/Instagram, Amazon, Google and LinkedIn ad campaigns;
• Campaign objectives and budget strategies;
• Customer personas, audience targeting;
• Campaign copywriting and graphic design;
• Campaign execution, A/B testing, monitoring metrics and optimization.
Email
• Email strategy (including calendars for scheduling and managing content);
• MailChimp, Klaviyo, Constant Contact template building;
• Newsletter designer and copywriter;
• Email blast creation;
Marketing Blogs
I’ve covered many subjects including: Social Contests and Lead Generation; Framework for Digital Marketing Processes; Metrics, Benchmarks, Tests and Strategy for Email Campaigns, Hashtag Strategy and other topics. Let me know if you want to read them.
Websites
• WordPress editor; website wireframing and web page mockups;
• Landing page design, copywriting;
• Squarespace, Shopify, Wix and GoDaddy website builds
I am also a playwright and composer. If this interests you, check out my website:
https://historicalfantasies.com/