MY NAME IS BRUCE JOHNSON. I LIVE IN PRINCE EDWARD COUNTY.
I help companies sell products and services by providing fresh ideas and marketing solutions.
My understanding of how advertising works comes in really handy these days (especially for Social Media advertising) considering that… ATTENTION SPANS ARE AT AN ALL-TIME LOW!
Time Magazine: Microsoft Corp. did a study and concluded that people generally lose concentration after eight seconds due to the effects of an increasingly digitalized lifestyle on the brain.
A gold fish has an attention span of nine seconds.
Globe and Mail: As of June, 2017, Google reports that Canada had the highest rate of adoption for six-second "bumper" ads on YouTube of any market worldwide.
MIT News: Neuroscientists tell us the brain can identify images seen for as little as 13 milliseconds. (6 seconds = 6,000 milliseconds = one heck of a lot of identifiable image possibilities!)
What all the latest research is telling us is something those of us in the business have known for a long, long time: Regardless of the medium, an ad must communicate its message quickly and clearly – or you may as well be talking to a goldfish.
I CREATE SIX-SECOND VIDEO “BUMPER” ADS ON MY DESKTOP.
My first ad was cut and paste. Years later, I was using Photoshop, Illustrator and Quark to create print ads.
As the web's potential became obvious, I added Dreamweaver, Flash and eventually WordPress to my tool box.
I UNDERSTAND THAT ADVERTISING IS REALLY ALL ABOUT COMMUNICATION.
I started out as a production artist and worked my way up to Art Director of Advertising at the Toronto Sun before branching out to establish August Jansson Advertising in 1994.
Who would have ever predicted that a solid print advertising background from the 1990's would be so relevant for communicating with consumers in today’s era of digital marketing?
Advertising vehicles like Facebook have changed the way messages are delivered and consumed, but one fundamental law of advertising will never change: Send the right message to the right audience at the right time!
I have to say my favourite part of the digital world is how much easier it is to communicate your message to the right person at exactly the right time. And feedback metrics? They've never been easier to use. Or more informative. Or more effective.
I KNOW HOW TO BUILD A GREAT MEDIA PLAN.
I have worked on many media plans and know how to use advertising space and/or time in the most effective way to help my clients meet their marketing objectives.
I ran a boutique ad agency in downtown Toronto for over ten years during which time I had the privilege of working directly with the owners, CEO's and Marketing Directors of some of Canada’s largest and most successful independent retailers. Helping those amazing folks decide on how to spend millions annually on advertising was a very valuable education in marketing, advertising and media planning. An education I still use today!
When crafting a media plan, I always start with a background review. Sharing knowledge and perceptions about the brand with everyone involved puts everyone on the same page. A thorough review is mandatory, no matter what the category of product, service or idea that is being marketed.
What will we review? Everything from consumer research and competitive analysis to product pricing, promotion and distribution channels.
I ALSO HAVE B2B MARKETING EXPERIENCE.
Throughout my career I've been involved in B2B marketing and advertising with some really interesting clients. I've even helped a few of them take products off the drawing board and on to the shelves of giant U.S. retailers like Walmart, Home Depot, Lowes, Costco – Canadian Tire, Home Hardware and many more. From sales presentations to package design to in-store signage, I was involved – I'm proud to say – every step along the way.
LET ME SEND YOU EXAMPLES OF MY WORK.
If you operate in or near Prince Edward County and think you could use my help, contact me.
I have some examples of recent work to show you. If interested, please email me (see below).
- Sales funnel landing pages (lead magnets, tripwires, core offers, etc.);
- Writing examples of an email autoresponder series;
- Social Media and programmatic ad examples;
- Amazon.com/.ca - product pages and Amazon Stores
- Radio spots and more…
SKILLS I HAVE – JOB TITLES I'VE HELD…
- Account Executive
Chief Copy Writer
- Art Director
- Media Planner/Buyer
- All types of ads and flyers
- Trade show booth design
- Retail Packaging
- All types B2B collaterals
- Wire Framing & Mockups
- WordPress Editor
- Chief Copy Writer
- Art Director
- Production Artist
RADIO (and limited TV)
- Script Writing/Editing
- Spot Producer/Director
- Voice Coach
- Recording Engineer
- Audio Editor (DAW)
- Script Writing
- Video Editor
- Recording Engineer
- Music Editor (DAW)
Let's set up a time to talk about which Social Media platforms bring the best ROI these days, or discuss ad exchanges vs. networks or whether or not direct buys are better than programmatic… or other marketing/advertising related stuff!