Hi, you have permission to download the music on this page – fill your boots!
This is music I produced for the play Panama: The Musical. Lyrics and melodies by Yolanda and Tara.
FACT: ATTENTION SPANS AT ALL TIME LOW.
Online, on-air or in print – an ad MUST communicate its message quickly and clearly or it gets overlooked and lost in the clutter.
Time Magazine: Microsoft Corp. did a study and concluded that people generally lose concentration after 8 seconds due to an increasingly digitalized lifestyle on the brain. A gold fish has an attention span of 9 seconds.
Google is now pitching 6 second video ads.
Globe and Mail: As of June, 2017, Canada had the highest adoption rate for six-second ads on YouTube of any market worldwide, according to Google.
In the blink of an eye.
MIT News: Neuroscientists find the brain can identify images seen for as little as 13 milliseconds.